![]() ![]() ![]() You (or I) could find some Chinese Optical Company to produce you a minimum order of a glass you liked, call Clive's (or Steve's) Optical Wonder and be in business. What is important is the design and specifications that go into the binocular and of course the QC that goes into the binocular before it is boxed. Some degree of having a unique design manufactured for you to a simple re brand of an off the shelf thing happens. The other end of the spectrum, which is surely the case with some of the Chinese based products we see today, is that someone simply has a Chinese manufacturer put their name on an existing product. Swift's founder undoubtedly had some design expertise and likely the Japanese optical firm was producing binoculars based on Swift's design specifications. If you wish to start an optical company, and if you don't possess the entire series of manufacturing ability to go from mixung the glass to boxing the final product (and few do today), you will find various features farmed out. ![]()
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December 2022
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